INTRODUCE
Say Hi from Lida, UI&UX and Graphic Designer
I'm passionate about creating beautifully simple and user-friendly experiences. From meticulous UI/UX research and testing to crafting stunning visuals and animations, I love every step of the design process. Let's just say, I'm obsessed with making things both functional and visually engaging!
About
Every sensible user experience began with captivating design tale, weaving creativity into seamless interactions.
A UI/UX Designer with a strong foundation in Graphic Design, I leverage design thinking methodologies to craft user experiences that are both beautiful and functional. Since beginning my journey as a designer more than 8 years ago, I've done work for agencies, consulted for startups, and collaborated with talented people to create digital products for both business and consumer use. My expertise in both software and hand-crafted design allows me to approach projects holistically, tackling challenges from initial concept to final execution. Quietly confident, naturally curious, and perpetually working on improving my chops one design problem at a time, this well-rounded skillset makes me a powerful asset in any design team.
resume
Education & Experience
MSc Design
Servic| Visual Media| Sustanable Design
Linköping University
Linköping, Sweden
Master in Graphic Design
Visual Communication
University of Tehran, Fine Arts Faculty
Tehran, Iran
Master Thesis Work
User interface design for car crash injury prediction
Autoliv
Vårgårda, Sweden
UI& UX Design
Managed to development of a single design system for Autoliv's Injury prediction applications, including UI elements, interaction patterns, and design principles. Advocated the incorporation of the design system into the design of car centeral touchscreen in order to create a consistent user experience throughout the automobile environment's touchpoints.
Designer
Interactive data visualization
Visualizations Center C
Norrköping, Sweden
UI&UX, Graphic Motion Design
I leverage a user-centered design approach to create impactful interactive installations that drive user engagement. This translates into tangible results, like a 30% increase in user engagement for a recent project. My skills encompass the entire development process, from collaborating on ideation and visual design of interactive elements to conducting user research and workshops to ensure user needs are prioritized. I'm also adept at analyzing data sets to create clear and engaging data visualizations. My expertise lies in UX/UI design, interactive design, data visualization, and motion graphics. Additionally, I efficiently manage projects using tools like Trello and Google Sheets to ensure smooth progress and timely updates.
Design Internship
Content and UI Design
Bokafix
Lidingö, Sweden
Content, UI, Motion Design
I thrive in collaborative environments, fostering clear communication with managers to understand project needs. My creative spark ignites during brainstorming sessions, where I contribute fresh perspectives and original ideas tailored to each project's specific requirements. Ensuring brand consistency is paramount, so I seamlessly apply Bokafix's branding and visual style across all design elements, be it impactful social media posts, product materials, or email campaigns. My adaptability allows me to optimize existing templates for new situations while maintaining a high level of creativity across all design platforms.
Designer
Crypto currency and Game industry
Fibodex
Armenia& Iran
Graphic, UI&UX Design
As the main designer at Fibodex, I spearheaded a complete design overhaul, leading the rebranding and visual identity refresh. This comprehensive initiative encompassed several key elements: first, I established a scalable UI design system to ensure brand consistency and streamline design workflows across all platforms. Next, I conducted in-depth user research to identify user pain points and implemented solutions that significantly improved user experience. Additionally, I crafted compelling content to enhance user engagement and amplify brand messaging. Furthermore, within the company, I successfully developed and implemented a dedicated game design system, fostering a unified design language across game development and significantly improving efficiency. Through this comprehensive design transformation, I demonstrably enhanced brand awareness and user experience.
College Lecturer
Design College
AlZahra University
Tabriz
Graphic Design Teacher
Developed students' proficiency in typography, layout design, and poster design through hands-on instruction.
Professional Freelancer
Lida creative Studio
Graphic/UI&UX Projects
Managed graphic and UI&UX design projects including, Web Design, App Design, User Research, Market Research along side with Visual Identity, Catalog, Flyer, and motion design in a freelance capacity.
Services
My Specializations
User Interface (UI) Design
I bring digital experiences to life by creating visually stunning and intuitive user interfaces for websites, mobile apps, software, and other digital products. My work ensures a seamless user journey through:
- UI/UX Audits: Assessing existing digital products to identify and resolve usability issues.
- UI/UX Design Systems: Developing reusable UI components and design guidelines for brand consistency.
- User Onboarding & User Flow Design: Designing smooth and intuitive onboarding experiences to guide users through the product and enhance engagement.
User Experience (UX) Design
I focus on the usability, accessibility, and overall user journey within a digital product. I can conduct user research, user testing, information architecture, and interaction design.
+5 ProjectsUsability Testing & Research
- Surveys: I design targeted surveys (e.g., multiple choice, Likert scale) utilizing tools like Google Forms or SurveyMonkey to gather valuable data on user needs, preferences, and potential frustrations.
- Interviews: I conduct in-depth interviews, be it one-on-one or user group sessions, to actively listen and uncover underlying user experiences and challenges.
- User Testing: Through different user testing methods (e.g., moderated testing, A/B testing) and tools (screen recording, eye-tracking software), I observe user interactions and analyze their behavior to identify usability issues. This combined data becomes instrumental in informing design solutions that truly prioritize user needs.
Brand Identity Design
Crafting memorable logos, color schemes, and typography to establish a strong and cohesive brand presence.
+15 ProjectsMarketing Materials
Designing eye-catching brochures, flyers, posters, and other promotional materials to effectively communicate your message.
+15 ProjectsMotion Design
Bring ideas to life through captivating motion graphics and animations using After Effects and Adobe Premiere Pro.
4 ProjectsDigital Graphics
Creating stunning visuals for websites, social media, and online advertisements to enhance your digital presence.
+15 ProjecsPrint Design
Creating custom illustrations that add a unique and personal touch to your projects, along with high-quality print materials such as business cards, stationery, and packaging, to leave a lasting impression.
+15 Projectmy skills
My Advantages
92%
Illustrator
90%
Photoshop
70%
After Effects
70%
InDesign
80%
Figma
86%
WordPress
portfolio
contact
Let's Work Together!
lidatohidi70@gmail.com
* Marked fields are required to fill.
Mobile Phone: +46 72 845 20 95© All Rights Reserved.